MAKERS | Q + A with Mud Jeans
In 10 words or less, what do you do at Mud Jeans? Marketing, Inventing creative ideas on how to share our philosophy.What motivated you to start working at Mud Jeans? Over two years ago, I joined Bert van Son, CEO of the company MUD Jeans. He had just introduced the Lease A Jeans concept and when I first heard the story about leasing jeans and the circular economy I thought: "I need to be part of this". For me, coming from an advertising agency there are three important aspects that motivate me every day to make the most of it.
- The freedom of creating a brand. Doing it the way I truly believe it should be done, not being restricted by the approval or budgets of others.
- The collaborations that we have with like-minded people, stores and other companies.
- And, most importantly, spending time on something that actually produces change in the world.