NAME | Danique Gunning
BRAND | MUD Jeans
LOCATION | Amsterdam, the Netherlands
Coffee or Tea | Cappuccino
Currently Listening | Julian Gomes - Nothing Can Break Us
Favourite Quote | "The greatest threat to our planet is the belief that someone else will save it." Robert Swan.
In 10 words or less, what do you do at Mud Jeans? Marketing, Inventing creative ideas on how to share our philosophy.What motivated you to start working at Mud Jeans? Over two years ago, I joined Bert van Son, CEO of the company MUD Jeans. He had just introduced the Lease A Jeans concept and when I first heard the story about leasing jeans and the circular economy I thought: "I need to be part of this". For me, coming from an advertising agency there are three important aspects that motivate me every day to make the most of it.
- The freedom of creating a brand. Doing it the way I truly believe it should be done, not being restricted by the approval or budgets of others.
- The collaborations that we have with like-minded people, stores and other companies.
- And, most importantly, spending time on something that actually produces change in the world.
What has been your most rewarding experience since working with Mud Jeans?
What does a typical day look like for you + your crew?
Tips for moving from a hobby to a full-time job?
Believe in what you’re doing. Don’t spend too much money on lunch :)
Work / Life balance, how do you keep it?
What’s the next milestone for MUD Jeans?
This spring we will introduce the 'O3 Blue'. A new washing which is actually not a washing. The finish is made by using laser and ozone techniques, no water or chemicals are used in the process. We’re all very excited about it. The responses to the jeans on the last fair in Berlin were very promising!