At SALT we are passionate about connection, community, and ocean conservation. From the start, those things have always been the most important part of our business. Sure, we’re a clothing brand, but we’re also a family, a team of people who just want to make the world a better place.

We have to ask - why not live better? Why not go into everything you do with the best of intentions? Navigating the textile world is tricky. It’s not currently set up for the most sustainable of supply chains. We are working all the time to find better ways to approach production and make the best choices we can. In the end, our hope is that every one of our pieces creates meaningful conversation around minimizing our environmental impact and keeping our Oceans cleaner, no matter what. In this way, we hope that we can be a part of lasting change leading us towards a more conscious future.

Our collection is filled with what we like to describe as sustainable items for a mindful life. With a focus on slow fashion, we aim to help you build a simple, classic, and comfortable wardrobe you love that suits every season. We design with intention so that our pieces are long lasting and multi-functional. Inspired by our Pacific Northwest coastlines, our eco-conscious fabrics respect our natural surroundings both in source and in style. Designed locally, and sewn in Vancouver, we like to keep our operations close to home. We value the people behind our products and what they stand for.

We try to live the messages that we spread. More than anything else, that is being conscious of our impacts. We want how we treat the Earth, each other, and ourselves to guide our daily lives. That includes what we purchase, what we eat, and how we communicate. Let’s live better together.


MEET OUR FOUNDER  |  Jessica Wilson

I was raised on the sea. From a young age, I was lucky enough to have spent summers sailing through Desolation Sound on the coast of BC, and spent family trips in the Caribbean exploring the clear waters. The salty sea has always been my favourite place. I still make it a priority to spend time exploring it’s depths, coastlines, and creatures every day, almost never going a day without interacting with it. My desire to live like a mermaid and make the most of my Island life is what inspires me to build SALT everyday.

My approach to business is pretty simple - put your people first and do good for the planet. If you’re not making the world a better place, what is the point?

I founded SALT in April of 2016 with a mission to make people feel good in their clothes. It’s so fun to see people connect to the pieces we create and SALT as a brand, whether it’s because it makes them feel comfortable and confident, or because they are excited to support a company who is trying to do right by the world (or both!).

My daily routine is never the same. My work is dynamic, collaborative, and challenging - I wouldn’t have it any other way!  As SALT’s graphic and fashion designer, I am the brand leader and all around big dreamer. With no formal design or business training, I have created a brand that allows our team to raise awareness around ocean conservation, mindfulness, and the choices we can all make that will lead towards a more sustainable world. I love hosting events and creating community around SALT as a brand leading us all to be ambassadors for the Ocean.



Emily Williams  |  SSI Store Manager + Media Manager (On Maternity Leave)

Emily lives on Salt Spring Island & keeps an eye on our flagship store. She spends most of her time at SALT behind the keyboard, attending to our Journal and anything else that requires the written word. When she’s not at her laptop, you’ll find her either in the kitchen trying a new recipe, hosting a dinner for friends, or working on a home improvement project with her husband. Spending a sunny afternoon with an enthralling book on the beach, listening to the waves wash in and admiring the horizon, is her ideal way to appreciate the beauty of our ocean. She tries to live her life by the words “Decide that you want it more than you are afraid of it.” She dares you to do the same.




Stacey Nowak  
|  Victoria Store Manager + Media Team

Stacey lives in Victoria, B.C. and lends her good vibes and passion for customer service to our Fort St shop. As part of the Media Team, Stacey makes sure our weekly articles and newsletters are never without images, and is an integral part of all our event planning. At home, she is most likely found working with her hands making sun catchers, gardening, or spending time in nature at her family’s cabin. Stacey grounds herself with wholesome food, regular yoga, and trips to the beach with her son Dylan to collect treasures and explore tidal pools. She believes that the Universe is looking out for us - guiding our paths and presenting opportunities; it is our job to listen and act.



Arielle Moore  
|  Graphic Designer + Media Team

Arielle lives in Victoria, B.C. and spends her days at our Fort St shop designing our media and event graphics, maintaining our online shop, and ensuring our branding is always looking spiffy. She's a true homebody who loves to weave, read, and practice tarot. Always up for a weekend camping trip or a day spent by the lake, Arielle lives by the mantra "do what you love" and  believes life is meant to be enjoyed in every moment.