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NAME  |  Julia Barnes
BRAND  |  Honubelle
LOCATION  |  Calgary, AB
Coffee or Tea  |  Coffee with cream
Currently Listening  |  Weird Fishes by Radiohead
Favourite Quote  |  "It's not the size of the dog in the fight, it's the size of the fight in the dog." - Mark Twain

In 10 words or less, what do you do?  I design swimwear for women to feel confident and sexy.

What motivated you to start your business?  I've wanted to design and create fashion since I was a little kid. I needed that creative outlet, but I wanted it to be meaningful for me as well. So I combined my desire for creating garments with my passion for living an ocean/surfer lifestyle.

What has been your most rewarding experience since starting your company?  The most rewarding experience was when a customer told me that she has never received a compliment on a beach until she wore the Jericho bottom. Helping women feel confident and beautiful is what keeps me driving forward.

What does a typical day look like for you + your crew?  Here is where I wish I could say that a typical day for me involved 2 hours of kitesurfing to do product testing, haha. Not there just yet. ;) A typical day for me involves balancing being a Mom, a designer/business owner, and a fitness instructor. I start the day early so that I can squeeze in as much as I can.

How did you grow your business from a hobby to a full-time job?  Because it was a hobby, there was passion. That passion is what drove me to make something worthwhile out of it.

Work / Life balance, how do you keep it?  Being a business owner, you always push forward and it's easy to burn out. It's important for me to have downtime on the weekends, when I spend time with my family doing things we love, like going kitesurfing or skiing. But most importantly I strive to achieve balance by being present in everything I do, so I can stay focused and get things done.

What’s the next milestone for your brand?  Growing the distribution channels and getting into more surf shops and boutiques across Canada.






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