Born From the Ocean

“NO WATER, NO LIFE. NO BLUE, NO GREEN.”

- SYLVIA EARLE, MARINE BIOLOGIST, MISSION BLUE

As much as our business is about creating great clothing, it is also our platform to raise awareness about how our lifestyles impact the planet around us, and inspiring lasting change that will protect and restore our Oceans.

Having a passion for the sea make us consider every decision we make. From the content of our fabrics, to our shipping materials, and all of our daily operations. We also try to find as many opportunities as we can to give back to organizations who are working to clean and protect the Ocean.

As we grow, we can increase the efforts we can put towards Ocean conservation, like organizing more community beach clean ups and hosting educational events  like our annual For The Ocean Fashion Show which focuses on the main issues threatening our seas. And as an ambassador for the Saturna Island Marine Research & Education Society we are able to raise and donate funds to their efforts through smaller events such as Community Yoga Classes and Pop-up Shops.

We also consider the ocean-minded ethics of the businesses we stock as well. The vast majority of the small businesses we carry are Canadian owned and operated. And those select few makers outside Canada we carry and love are conscious in their production and sourcing, with values to match our own.